Does this sound like you?

  • Physician referrals are drying up.

  • No-shows and cancellations are killing your revenues.

  • Word of mouth referrals are your livelihood, you need a way to generate more without costing an arm and a leg.

  • There are gaps in your schedule, you'd like to fill but don't know how.

  • You want to engage with patients after discharge but don't have the time.

  • You need to market but most of what's on the Internet seems salesy and not professional.

If you don't do something, it will only get worse. You'll just have to work harder to get less. Less referrals, less reimbursement and less satisfaction from doing the work you love.

You realize times have changed and you can't ignore it anymore. If you do, it could cost you your practice. 


If this sounds like you then I have a solution... 

The best way to grow your DREAM practice is to create a remarkable patient experience.



So often therapists are too busy promoting how qualified they are or their average services rather than focusing on their most powerful growth strategy– creating a patient experience so remarkable that people are compelled to talk about it.

In today's competitive marketplace, if you want to grow your practice, you'll need to make your patients' experience something worth talking about. 

To enroll in the pilot course click on the button and to reserve your spot. You'll begin to receive more information about the course prior to the start date. 


It's not a job, it's a calling

Tom Kruse, a physical therapist in Lincoln, Nebraska felt called to leave corporate therapy to start his own practice. Even though highly successful at his previous employer, he found the pace difficult to sustain and less rewarding. He was getting home late to family dinners, shouldering more administrative responsibilities and had a gnawing feeling he wasn't providing the best care he could. 

His new practice has steadily grown from word of mouth referrals because of a strong provider/patient relationship. He leverages technology to enhance patient engagement without taking time away from patients or increasing overhead. Tom is experiencing new professional, personal and financial freedom he never thought possible. 

In short, Tom's living out his dream practice.  

Stand Out

Run-of-the-mill service doesn't cut it anymore. Therapists must find ways to connect directly with consumers and then market with patients not to them. Physicians report that the number one reason they refer to a particular therapist is because of the positive comments they receive from patients. 

You know you've arrived when your patients are asked, 'Who did you see for your therapy?' and they answer 'Go to my therapist, they are fantastic, my experience there was unbelievable'. 

You want the patient experience at your clinic to be...

Until you can be honest about why people don't talk about you, you're going to waste a lot of time and money. So before you spend your precious resources on "marketing" dig a little deeper into what patients already experience at your clinic. 

Why don't pATIENTS



Most therapists define value exclusively on delivering measurable clinical outcomes. Unfortunately, other factors like scheduling hassles, filling out tons of paperwork, waiting times, feeling rushed and hidden pricing detract from the overall value of the patient experience. 

Practices that provide exceptional value through the entire patient lifecycle will earn patients' loyalty and repeat business. These practices will organically generate more word of mouth referrals without huge advertising budgets. They will be  free from dependence upon dwindling physician referrals. 

To enroll in the pilot course click on the button and to reserve your spot. You'll begin to receive more information about the course prior to the start date. 



The Remarkable Patient Experience PILOT Course


I'm inviting 10 to 15 therapists to join me in The Remarkable Patient Experience Pilot Course. Together we will co-create ways to streamline patient flow and generate word of mouth referrals. This practical course will show you how to:

  1. Improve Cash Flow by Reducing No Shows & Cancellations

  2. Decrease Staff Expense With Online Scheduling and Forms

  3. Increase Patient Engagement Through Automatic Email Followups

  4. Create Positive First Impressions- 1st phone call, 1st appointment, 1st evaluation etc

  5. Reactivate Previous Patients Through Automatic Email Offerings

  6. Increase Word of Mouth Referrals From Highly Satisfied Patients


Learn to do marketing that you are proud of

Sixty days of collaborative work with other therapists, just like you, who are wanting to grow their practices the right way. New strategies are delivered every other week with plenty of time for implementation.

The course will not be access to more information, but includes a supportive community to help you put into practice what you learn. 

By being a part of the pilot you'll have opportunity to shape the content to meet your needs. To keep the group highly interactive the pilot will be limited to the first 15 people who sign up. 

With videos, homework, and group interaction, the course will require 25-50 hours to complete.

If after giving it your best you decide the course isn't a good fit, there is a risk-free 100% money back guarantee.

To enroll in the pilot course click on the button and pay $245 to reserve your spot. You'll begin to receive more information about the course prior to the start date. If you have any questions you can email me at heypaul@paulpotterpt.com or text me at 402-430-4716 to set up a time to chat.


The course format may evolve according to the ideas and needs of the group. It includes:

  • More than 10 videos, including Q & A
  • Ongoing project discussion and email support 
  • Interaction with your peers for brainstorming, problem solving and collaboration
  • Full six month access so you can work at your own pace

Learn how to:

  • Analyze your current patient experience 
  • Set up an online scheduling and forms system
  • Send automatic appointment reminders
  • Send automatic email follow-ups
  • Create remarkable 1st impressions
  • Reactivate previous patient through automatic emails
  • Encourage word of mouth referrals 
  • Save money, save time and grow your practice


To enroll in the pilot course click on the button to reserve your spot. You'll begin to receive more information about the course prior to the start date. If you have any questions, email me at heypaul@paulpotterpt.com or text me at 402-430-4716 to set up a time to chat.



You're not alone:

With the consumerism of healthcare, people are shouldering more cost through high deductible plans and health savings accounts (HSAs). Consumers are deciding between providers, how much they can afford, what type of service and the value they expect to receive.

It makes perfect sense for therapists, especially those in private practice, to position themselves as the go-to provider of exceptional value. Once exceptional value is delivered, practices need systems in place to generate patient loyalty and word of mouth referrals.

Currently, most practices rely too heavily on physician referrals. With the healthcare landscape constantly changing, forward thinkers are shifting a portion of their marketing directly to consumers. The Remarkable Patient Experience Course will show you how without burdening providers' valuable time or spending a lot of money. 

Who is it for?

The Remarkable Patient Experience Course is not designed for a specific position or title. It's for everyone who wants to create the best patient experience possible and grow their practices. It's designed for therapists or marketing managers in private practices of 3 or less clinics. Does that sound like you?

When does it meet?

The course does not meet at a specific time. You have 24-hour access to the teaching videos dripped out over 30 days. You're free to work at the group pace or at your own speed. The course is designed to achieve a limited number of marketing milestones in 8 weeks.

Email support and group interaction will be ongoing for 90 days. The time and effort you invest will be paid back by concrete results and increased profits. I have found the power of shared learning to be the difference maker in the groups I've been a part of.

What does it cost?

The pilot course will end in September of 2017. The fully developed course will probably cost somewhere in the range of $445 and will be available fall 2017. 

The median income for physical therapists, is $81,615, or about $40 per hour. If you have 2 no-shows per day, that's equivalent to $400 per week, $1,600 per month and nearly $20,000 per year. By just implementing automatic appointment reminders you would pay for the course in just one week.

When does the course start?

Fall 2017

How do I enroll?

 If you would like to be on a first-to-know list for the course, just email me at heypaul@paulpotterpt.com.